We recently started using social media to help achieve our marketing goals. Can you please provide some easy tips for increasing followers on our Facebook page, Twitter page and blog.
By Jennifer Manocchio
If I had to give one good piece of advice when it comes to increasing social media followers, it would be content, content and more content. The most effective way to increase followers is to ensure you are providing compelling and useful content to your audience.
Once you feel your content is where it needs to be, there are many strategies you can implement to increase followers. The ideas below are focused on quick and simple strategies that don’t require you to be a technology whiz.
Link your other social media sites – Twitter account, blog, LinkedIn account and video channel – to your Facebook fan page.
Include your Facebook (Twitter and blog ) address on all email signatures, literature, advertising, news releases, conference presentations, business cards, etc.
Distribute literature/fliers/promotional products at retail locations, trade shows/conferences with your Facebook (Twitter and blog) address.
Include a call to action to join your Facebook fan page on all email communication. Tell recipients about your fan page and encourage them to join. Provide them with a description of the page and an incentive (e.g., free white paper, free promotional item, contest) to join.
Integrate a “Facebook comment feature” into your web site. As users comment on items, that activity is pushed out into their stream (profile wall and their friends’ News Feeds), which creates valuable viral visibility for your fan page. For information on adding the comment box to your FBML page/app, see these pages: http://developers.facebook.com/search?q=Fb:comments_%28XFBML%29.
Facebook videos now include a feature that lets you become a fan of a Facebook Page while watching the video. The power of this feature cannot be understated as a video which includes a call to action, is much more valuable than a video by itself. If you want to drive new fans to your Facebook Page, this feature combined with high quality content is priceless. At the end of each video, prompt the viewer to become a fan and explain to them how to mouse over the top of the video.
Link your other social media sites – Facebook page, blog, LinkedIn account and video channel – to your Twitter account.
Start using hashtags in your tweets, preceding key words for conferences, events, products, people, etc. This will enable people to find your tweets on this topic when searching Twitter.
Retweet interesting posts on Twitter so that others are more likely to do that for you. Having other people retweet your posts is a great way to promote your Twitter page.
The easiest way to get followers is to actually follow others. You can use twitter search (and tags) to find people with similar interests. You can also keep following your followers’ followers and friends. Usually people that you follow will actually follow you back. This works instantly if you want to build followers in a matter of days. (WARNING: Beware of a twitter ban if you follow way too many in a matter of hours.)
Truly follow the top twitter users and watch what they tweet. Pay attention to the type of content they send out and how they address their audiences.
Reply to/get involved in #hash tag memes. search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation (see #2 for links to #hash instructions).
Track your results. TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet.
Link your other social media sites – Facebook page, Twitter account , LinkedIn account and video channel – to your blog site.
Content plays a major role in getting blog readers. Your content must be interesting, informative, focus, and helpful. It must also be frequent or at least predictably regular.
Comment on relevant topics on other blogs with your own, distinctive view. You will get traffic from the other blog sites to visit your site.
Routinely visit select industry message boards and make quality posts that cover the same/related topics and put a link in your signature.
Bookmark posts in Digg and Stumble Upon among others.