About the Authors

Jim Sweeney

JimThis 30-year marketing, communications and public relations veteran has never accepted answers at face value.  Jim pushes himself and the agency to constantly dig deeper, to determine the right answers and to deliver the best possible marketing solutions and results.

Jim began his career as an account executive with Burson–Marsteller/Chicago and later was manager of Burson–Marsteller/Cleveland. He was also vice president, manager of public relations with Griswold, Inc. Jim is a 1980 graduate of Cleveland State University (B.A., Mass Communications and Journalism).

Jim’s client experience includes service to industrial, business, consumer, institutional and professional organizations, including such leading brands as Assurant Inc., Avery Dennison, BFGoodrich, Blue Cross & Blue Shield, Boston Market, Calphalon, Cleveland Clinic, Costco, GenCorp, Goo Gone, Hoover Vacuum, Sears, Terminix, Walgreens and Westfield Shoppingtowns.

Jim can be reached at jim at sweeneypr.com.

Jennifer Manocchio


A goal-oriented marketing professional, Jennifer is always pushing the limits of campaigns, media, bloggers, vendors, results, staff and herself.   She is always prepared and ready for the next big challenge – whether she is running a campaign or a marathon.

Jennifer began her career with Edelman Public Relations in Chicago promoting Butterball Turkey.  She joined Sweeney in 2002 and opened the agency’s Wilmington, NC office in 2004.

Jennifer’s client experience includes: Assurant Preneed, Avery Dennison, Diabetic Care Services, Goo Gone, Kent State University, Lithonia Lighting, NiteLites, One TIME Wood, Proforma, WebbMason, Weiman Products, and Westfield Shoppingtowns.

Her passion and expertise is in consumer products and retail marketing, where her reputation for exceeding expectations is widely known and respected.

Jennifer is the March of Dimes board chair in Southeastern North Carolina.  She is a graduate of Ohio University’s EW Scripps School of Journalism.

Jennifer can be reached at jennifer at sweeneypr.com.


2 responses to “About the Authors

  1. Samantha Franck

    Jim, Jennifer and the Sweeney team are incomparable providers of marketing expertise. Well researched, thoughtful, measurable marketing strategy that gets results. Highly accountable, precision execution. Budgets? Great value and always as promised — assuming you don’t monkey around, change specs, etc. (Clients never do that, right…) These folks are the proverbial dream team. Hire ’em. Use ’em. Look like a hero!

  2. I worked with Sweeney while working for a major financial services industry corp. We had a great partnership with Sweeney, so I thought to use them when we opened our own firm. We are currently working with Jennifer out of the Wilmington office. Our project is just in the beginnng stages but already our level of confidence in Sweeney’s abilities is extremely high. Before we have even really begun they are exceeding our level of expectation in willingness to make our project successful. Professional. Dependable. Innovative. Loyal. Five stars.

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